18 / 11 / 2011

Leaders Kiss

NONZEN Team 文创 Culture

With its new worldwide communication campaign, United Colors of Benetton invites the leaders and citizens of the world to combat the “culture of hatred” and creates the UNHATE Foundation. The central theme is the kiss, the most universal symbol of love, between world political and religious leaders.

These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.

The new campaign, the creation of the Foundation and the other initiatives of the UNHATE project reflect ’s wish to drive the desire for participation and change that animates the world’s citizens, and especially the young, inviting them to play an active, central role in its initiatives, particularly through the internet, social media and other digital applications. This marks a further step forward in ’s communications, which elicit intervention and action from everybody, in the name of an “expanded”, open democracy, without physical, political, social or ideological boundaries.

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NONZEN Team

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  1. Adverts and News | Visual Communication and Cultural Meaning says:


    […] This act is to help “stimulate reflection on politics, faith and ideas” (Website: http://nonzen.com/culture/leaders-kiss/ Accessed: 2/5/2013) and “to contribute to the creation of a new culture of tolerance” […]

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