Chinese fashion photographer Kai Z Feng “冯志凯”, will launch an online title called NAME Magazine. The magazine will be constantly updated keeping readers guessing with every new article. The focus is to involve readers as much as possible through the blog functionality of the magazine, making it an approachable publication inspiring creative talent to get involved and share their opinions wherever they are in the world.

NAME’s official website will be launching soon, and you can follow it on Twitter and Facebook. And there are some nice preview covers shot by Kai Z Feng with Nicholas Hoult, Alexa Chung, Alex Pettyfer, Anna Friel, Caroline Trentini, Eva Mendes, Jim Sturgess, Katy Perry, Luke Worrall, Mischa Barton, Mitch Hewer, and Tom Felton.
Kai started his artist career as a painter and won numerous awards from the early age of 14. His paintings were exhibited in China, the USA as well as in Japan. At 24, he found photography and started to inject his unique style of artist vision into the fashion world. His youthful energy and his sense of beauty quickly won him major assignments with international brands including: Burberry, Aquascutum, Blumarine, Elie Saab, Thomas Burberry, Shanghai Tang and Jaeger.
At just 26 years of age Kai has already become a regular contributor to international fashion title, such as British Vogue, Vogue Italia, L’UOMO Vogue, Vogue China, Vogue Nippon, 10 Magazine, and etc. Kai has also garnered an international reputation for his portraiture work, and he has photographed many public names including Mischa Barton, Olga Kurylenko, Christopher Bailey, Alex Pettyfer, Eva Mendes, Luke Worrall, Katy Perry, Nicholas Hoult, Mitch Hewer, Tom Felton, Jim Sturgess, Alexa Chung among others.
















