The ‘Big Business 3‘ book for which the collages were created reports on the year’s best design campaign from the top 500 brands worldwide. Resembling traditional embroidered patchworks, the book and poster series by Chinese creative agency SenseTeam “山河水团队” cuts apart and recomposes the currencies of countries from around the world in an examination of identity and cultural desires that links together wealth, branding, and human expressions and ethnicities.
‘Currency symbolizes the value of a nation and its position in the world,’ explain the designers. the ‘Big Business 3‘ portraits ‘reflect the subtle relationships and influences across money, desire, society, nations, and human beings.’ The designs escape overly simplified, fetishistic readings – like the idea that consumerist society reduces an individual only to his financial worth – in the way that they combine diverse currencies into a layered, multi-toned image that from a short distance resemble sewn patchworks more than they do paper collages. in this way the series says as much about the international flow of money, and the human, cultural foundation behind a given currency, as it does about the place of the individual in contemporary economies.
The work has been awarded a gold award in communication design by the Hong Kong Design Centre at the Design for Asia Award 2011. and gold award of the Art Directors Club 90th Annual Awards in New York.