To launch the Fall/Winter 2009 collection, DKNY JEANS International is inviting citizens of the world to break all fashion rules to create their own individual look, and rewarding them with cash prizes. From Sept 18, 2009, a month-long web-based promotion campaign, winners of the campaign will subsequently be featured on DKNY JEANS International website and will be sharing, inspiring and influencing many others with their own personal style.
为了推出 2009秋冬服饰系列，DKNY JEANS International诚邀全球时装喜爱者通过参与BREAK THE RULES的活动，用自己的想象力以及这种直接并有正面冲击力的艺术形式，来打破所有的时尚惯例创造他们自己独特的造型，并赢回奖金。从2009年9月18日开始，DKNY JEANS International将在网上进行为期一个月“BREAK THE RULES”的宣传选举活动。参与选举的最后胜利者会在DKNY JEANS International的网站上分享他们自己独特造型，并且以此来激发并且影响其他关注时尚的人群。
活动详情/Information
全球任何18岁及以上人士均可参加
Anyone age 18 and above with no restrictions on country of residence
参与者需要创造出自己的独特造型（不限定于DKNY JEANS）
Participants create his/her unique look (not necessarily wearing DKNY JEANS)
请将作品上传至以下网址：http://www.dknyjeansintl.com/breaktherules/index.aspx
Submit a photo of the creation online at http://www.dknyjeansintl.com/breaktherules/index.aspx
参与者可以邀请朋友家属等任何人来进行投票，选择他们最喜爱的造型
Friends/family/anyone can go online to vote for their favorite looks
选票最多的前三名，每人将会在选举结束之后得到2000元美金的奖金
Top 3 voted looks at the end of the campaign win USD2,000 each
选举期间，每周将会抽出一名幸运投票者赢取奖金300美金
Weekly draw offers 1 lucky voter USD300 each week during the campaign
关于DKNY JEANS/About DKNY JEANS
DKNY JEANS是一个表现生活态度的纽约时尚休闲服装品牌。我们的设计跳出了牛仔服的框框，创造了一种多样化的城市生活态度，像它灵感来源地纽约般野心和智慧是成功的重要因素。DKNY JEANS拥有纽约的意识形态的同时亦与世界接连。
DKNY JEANS is all about attitude and a New York-infused energy. More than just denim; we construct a lifestyle that taps into the mindset of the world’s most diverse and iconic city, where ambition and intelligence are the essential elements of success. DKNY JEANS is a New York state of mind experienced with a global relevance.
Image below: DKNY JEANS Fall/Winter 2009 Ad Campaign by Scott Schuman.
