Swedish fashion retail brand H&M has created a new international design award with the ambition of supporting talented designers after their graduation. The H&M Design Award aims to push fashion students in the right direction, so that they can continue to grow and develop in their work as fashion designers. The contestants come from fourteen of the most prestigious design schools in Sweden, UK, Germany, Belgium, Holland and Denmark. On February 1st, the winner of the H&M Design Award 2012 is presented on Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection. Here is a video with Ann-Sofie Johansson, Hilary Alexander, Christopher Kane, and Rob Phillips.
H&M Design Award
