A new type of men’s knitwear, Sibling, the brainchild of Joe Bates, Sid Bryan and Cozette McCreery, is ready to give birth to , offering the perfect balance of innovation, skill and style and sure to liven up even the dullest of menswear wardrobes.

Sibling for Norton & Sons launched during London Fashion Week with a showcase of cashmere jumbo cable knits and chunky, fur trimmed cardigans. The full range of Sibling will launch mid-March, filling what McCreery sees as, “a void in menswear”. With prices starting at £ 800, “its traditional ideas taken to extremes. Its us indulging our complimentary vision and ignoring trends” explains Joe.



